Plain-English cost framing. Written for the business owner or CEO.
Anyone can send email pretending to be your company. A scammer can spoof your domain to trick a customer, a supplier, or your own staff, and you have no technical protection in place. This is a one-hour fix on your DNS. It should be top of your list this week.
Campaign and revenue framing. Written for the person running campaigns.
Your outbound is fighting gravity. Gmail and Outlook now require strict authentication from bulk senders, and without it your campaigns get routed to spam more often, your reply rates drop, and your sender reputation slowly rots. Fix this before the next send.
Exact records, commands, tools. Written for the developer who will fix it.
DMARC record found, policy=none, rua=mailto:[email protected]. Move to p=quarantine pct=25 and monitor aggregate reports for two weeks, then advance to p=reject pct=100. SPF and DKIM are correctly aligned, so the enforcement move is safe. Update DNS TXT record for _dmarc.
Compliance and liability framing. Written for legal or data protection.
p=none means your domain can be spoofed with no enforcement action. Under GDPR Article 32, reasonable technical measures must protect personal data in transit. A domain that allows spoofing creates a documented phishing vector. Bringing policy to p=quarantine is the minimum defensible posture before the next audit cycle.
Observation-to-question conversion. Written for sales or interview preparation.
Ask in the first meeting: "What is your current DMARC policy, p=none, quarantine, or reject?" If they say p=none or do not know, you have identified a gap their team has not closed. This shows you did the homework before the call.